Blog Creation and Management Certification
If your business relies on social media and website traffic, in order to attract your customers, having employees with the right skill set, to execute a clearly-defined and effective social media strategy is imperative.
Blogging is an increasingly popular and effective mechanism for businesses to communicate with its customers, and this Blog Creation & Management Certification will give your employees all of the skills and knowledge that they need, in order to get started in this fast growing area.
Whatâ€™s Covered in the Course?
The 10 modules in this course offer the learner a wealth of information regarding blog creation and management. Here are some examples of what they will learn:
- Basics of blogging, including key terms, the history and current uses of blogs and how they can be effective;
- How to set up a blog, such as choosing domain names and hosts, if it is a self-hosted blog, or choosing a blog hosting service;
- Ideas on how to choose blog topics that resonate with the target audience and are interesting, unique and benefit the business;
- Tips on how to produce high quality written and visual material in a blog and the importance of using media;
- Specific information and guidance on using blogs, in order to engage with the customers of your business and further grow the business,
- Making money from blogging, including using advertising or promotions and how to attract customers from blogs to purchase products or services;
- How networking with other bloggers can be beneficial, in order to expand the target audience and help with idea generation;
- Links between blogs and other social media platforms and methods to maximise the exposure to the blog, by engaging with users of other types of social media;
- How to remain protected from online security and safety threats.
What are the Benefits of the Course?
Here are some of the many advantages for your employees undertaking this course:
- Students can easily combine work and study, due to the fact that they can complete bite-sized modules at their own pace and on any device;
- Their new skills will ensure maximum success for your business when using blogging to attract and retain customers;
- The course provides lifetime access to the valuable information contained in the course, so that students can refer back to it in the future.