Description
Content Creation Certification
With so much content published on the internet, it can be hard to stand out from the competition. To capture the interest of your target audience, you need to create compelling text, images and videos.
This course will teach you how to compile content that communicates your values, inspires people to take action and builds your brand image.
You Will Learn:
- Why content marketing is so powerful, how content is distributed and how it influences people at each stage of the buying cycle
- How to come up with hundreds of ideas for effective content
- How to create attention-grabbing media that will lay the groundwork for a relationship with your readers
- How to collect data on your readers’ behaviours and refine your content strategy accordingly
Benefits of Taking This Course:
- If you work in a marketing role, you will benefit from this introduction to a modern form of digital marketing and how it can drive sales
- If you are self-employed, this course will teach you how to promote yourself and your business online in an efficient, cost-effective manner
- If you run a blog or other website as a hobby, this course will help you generate more traffic and meet others who share your interests
- If you have an interest in consumer psychology, this course will provide you with an insight into how contemporary consumers interact with companies and brands online
